Feedforward is:

The correct option is: Information provided before sending the primary message is.

Explanation:

In communication theory, feedforward is a term that refers to the information or preparatory messages sent to a receiver before the primary or main message is delivered. Unlike feedback, which is the receiver's response after a message is sent, feedforward prepares the receiver for what is to come.

It serves several purposes in effective communication:
1. Setting Expectations: It alerts the receiver about the nature, tone, or content of the upcoming message (e.g., "I have some bad news," or "This will only take a minute").
2. Opening Channels: It establishes a connection and ensures the receiver is ready to listen.
3. Preventing Misunderstanding: It provides context that helps the receiver interpret the main message correctly.

Therefore, the definition of feedforward corresponds to the information provided before sending the primary message.