Given below are two statements:
Statement I: Mass communication supplies an inventory of public messages and allows for the monitoring of social values.
Statement II: In large scale social settings, mass media will enable integration of social institutions.
In light of the above statements, choose the correct answer from the options given below:
Correct Answer :
Both Statement I and Statement II are true
Solution :
The correct option is Both Statement I and Statement II are true.
Explanation of Statement I:
Mass communication plays a vital role in society by serving as a primary source of information. It supplies a continuous inventory of public messages, news, and cultural contents to a large and diverse audience. Through this dissemination of information, mass communication acts as a surveillance mechanism (often referred to as the surveillance function of media). This allows society to monitor, discuss, and evaluate prevailing social values, norms, and behaviors, thereby reinforcing or reshaping them over time. Thus, Statement I is true.
Explanation of Statement II:
In large-scale and complex social settings, individual social institutions (such as education, government, family, and religion) can become fragmented or isolated. Mass media acts as a cohesive force or a bridge that links these diverse institutions. By broadcasting shared experiences, public debates, and national events, mass media enables integration, coordination, and structural consensus among various social institutions. Thus, Statement II is also true.
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