Given below are two statements:
Statement(I): The disadvantage of communication is the availability of immediate
feedback.
Statement (II): The greatest advantage of mass communication is its delayed feedback.
In the light of two above statement.Choose the most appropriate answer from the options given below
Correct Answer :
Both statement (I) and statement (II) are incorrect
Solution :
The correct option is: Both statement (I) and statement (II) are incorrect.
Let us analyze each statement step-by-step to understand why they are both incorrect:
Analysis of Statement (I):
Statement (I) claims that the availability of immediate feedback is a disadvantage of communication.
In communication theory, immediate feedback is actually one of the greatest advantages of effective communication. In channels like face-to-face or interpersonal communication, immediate feedback allows the sender to know instantly whether the receiver has understood the message correctly. It helps in clarifying doubts, correcting misunderstandings on the spot, and making the exchange dynamic and efficient. Therefore, calling immediate feedback a "disadvantage" is conceptually incorrect.
Analysis of Statement (II):
Statement (II) states that the greatest advantage of mass communication is its delayed feedback.
Mass communication involves sending messages to a large, diverse, and scattered audience via mediums like television, radio, or newspapers. One of the major inherent limitations or disadvantages of mass communication is that feedback is typically delayed, indirect, or even non-existent. This delay makes it difficult for the sender to gauge the audience's reaction promptly or to make timely adjustments to the message. Therefore, delayed feedback is a drawback, not an advantage, which makes Statement (II) incorrect.
Conclusion:
Since both Statement (I) and Statement (II) present key characteristics of communication in a reversed manner (labeling an advantage as a disadvantage and vice versa), both statements are incorrect.
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