If information flows from the media to the opinion leaders and from them to the target audience, the process is known as
Correct Answer :
Multi- step flow
Solution :
The correct option is Multi- step flow.
Let's understand why this is the correct process:
The flow of information from the media first to opinion leaders, and then from those leaders to the wider target audience, describes how messages are filtered, interpreted, and diffused through social networks. This multi-layered transmission of information is known as the multi-step flow of communication.
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