Question Details

The term 'Correlation' in mass communication refers to the function of

Options

A

Information Gathering

B

Socialisation

C

Interpretation

D

Investigation

Show Answer

Correct Answer :

Option C

Interpretation

Solution :

The correct answer is Interpretation.

In mass communication theory, particularly in Harold Lasswell's classic functional analysis of communication (1948), the functions of the media in society are divided into three main categories:
1. Surveillance of the environment: The collection and distribution of information, corresponding to news gathering and reporting.
2. Correlation of the parts of society: The interpretation of information about the environment and prescription for how to react to these events. This corresponds to editorials, opinion pieces, analysis, and interpretation of news.
3. Transmission of the social heritage: The communication of values, norms, and knowledge across generations, corresponding to socialization.

Therefore, the correlation function is focused on explaining the meaning and significance of events so that society can respond to them in a cohesive manner. It connects different pieces of information and provides context, which is the definition of the Interpretation function of mass media.

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