Question Details

What is the name of the mascot that was recently launched by the Department of Consumer Affairs, Ministry of Consumer Affairs, Food & Public Distribution for Empowering Consumers, and Creating Awareness?

Options

A

Jigyasa

B

Jagriti

C

Veera

D

Anupama

E

Akshita

Show Answer

Correct Answer :

Option B

Jagriti

Solution :

The correct option is Jagriti.

Step-by-Step Explanation:

1. Mascot Launch: In July 2022, the Department of Consumer Affairs (DoCA) under the Ministry of Consumer Affairs, Food and Public Distribution, Government of India, launched a mascot named Jagriti to serve as an empowered consumer advocate.
2. Objective: The primary objective of the Jagriti mascot is to empower consumers, create widespread awareness about consumer rights, and address various consumer concerns.
3. Key Campaign Integration: The mascot is projected as a young, aware consumer and is heavily integrated with the department's flagship consumer awareness slogan/campaign, "Jago Grahak Jago" (Wake Up, Consumer, Wake Up).
4. Themes Addressed: The mascot helps in spreading awareness about crucial consumer rights and topics, such as the provisions of the Consumer Protection Act 2019, hallmarking of jewelry, weights and measures verification, National Consumer Helpline (NCH) toll-free number 1915, and prevention of misleading advertisements.

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