Which of the following are the criteria for public service communication?

A) Personal hias

B) Ideological slant

C) Accuracy

D) Comprehensiveness

E) Separation of opinion and facts

Choose the correct answer from the options given below:

The correct option is C, D, E Only.

Public service communication refers to the dissemination of information, programming, or messages designed to serve the public interest, foster democratic dialogue, and remain accessible, objective, and trustworthy. To uphold these standards, public service communication must adhere to specific professional and ethical criteria:
1. Accuracy (C): Information must be verified, factual, and correct. Ensuring accuracy builds public trust and prevents the spread of misinformation.
2. Comprehensiveness (D): The communication should be thorough, providing complete context and representing diverse perspectives rather than presenting selective or incomplete viewpoints.
3. Separation of opinion and facts (E): To maintain objectivity, it is crucial to clearly distinguish between objective factual reporting and subjective personal opinions or commentaries, allowing citizens to form their own independent views.

Conversely, Personal bias (A) and Ideological slant (B) introduce subjectivity and prejudice, which directly contradict the core principles of neutrality, balance, and credibility required in public service communication.