Question Details

Direction (Q.11-Q.14): The passage below is accompanied by four questions. Based on the passage, choose the best answer for each question.


In the summer of 2022, subscribers to the US streaming service HBO MAX were alarmed to discover that dozens of the platform’s offerings – from the Covid-themed heist thriller Locked Down to the recent remake of The Witches – had been quietly removed from the service . . . The news seemed like vindication to those who had long warned that streaming was more about controlling access to the cultural commons than expanding it, as did reports (since denied by the show’s creators) that Netflix had begun editing old episodes of Stranger Things to retroactively improve their visual effects.


What’s less clear is whether the commonly prescribed cure for these cultural ills – a return to the material pleasures of physical media – is the right one. While the makers of Blu-ray discs claim they have a shelf life of 100 years, such statistics remain largely theoretical until they come to pass, and are dependent on storage conditions, not to mention the continued availability of playback equipment. The humble DVD has already proved far less resilient, with many early releases already beginning to deteriorate in quality Digital movie purchases provide even less security. Any film “bought” on iTunes could disappear if you move to another territory with a different rights agreement and try to redownload it. It’s a bold new frontier in the commodification of art: the birth of the product recall. After a man took to Twitter to bemoan losing access to Cars 2 after moving from Canada to Australia, Apple clarified that users who downloaded films to their devices would retain permanent access to those downloads, even if they relocated to a hemisphere where the [content was] subject to a different set of rights agreements. Thanks to the company’s ironclad digital rights management technology, however, such files cannot be moved or backed up, locking you into watching with your Apple account.


Anyone who does manage to acquire Digital Rights Management free (DRM-free) copies of their favourite films must nonetheless grapple with ever-changing file format standards, not to mention data decay – the gradual process by which electronic information slowly but surely corrupts. Only the regular migration of files from hard drive to hard drive can delay the inevitable, in a sisyphean battle against the ravages of digital time.


In a sense, none of this is new. Charlie Chaplin burned the negative of his 1926 film A Woman of the Sea as a tax write-off. Many more films have been lost through accident, negligence or plain indifference. During a heatwave in July 1937, a Fox film vault in New Jersey burned down, destroying a majority of the silent films produced by the studio.


Back then, at least, cinema was defined by its ephemerality: the sense that a film was as good as gone once it left your local cinema. Today, with film studios keen to stress the breadth of their back catalogues (or to put in Hollywood terms, the value of their IPs), audiences may start to wonder why those same studios seem happy to set the vault alight themselves if it’ll help next quarter’s numbers.


Which of the following statements is suggested by the sentence “Back then, at least, cinema was defined by its ephemerality: the sense that a film was as good as gone once it left your local cinema”?

Options

A

Around a century ago, people were more accepting of not having access to films once they left the local cinema.

B

Presently, there is no reason why film studios should remove access to films once they have left the local cinema.

C

Cinema is now no longer as ephemeral as it used to be earlier, because the technology used for creating and preserving films has improved manifold.

D

Today, films are expected to be available for a long time, since they are no longer tied solely to their stay at the local cinema.

Show Answer

Correct Answer :

Option D

Today, films are expected to be available for a long time, since they are no longer tied solely to their stay at the local cinema.

Solution :

The correct answer is: Today, films are expected to be available for a long time, since they are no longer tied solely to their stay at the local cinema.


Step-by-Step Explanation:


1. Contextual Analysis of the Sentence:
The sentence states: “Back then, at least, cinema was defined by its ephemerality: the sense that a film was as good as gone once it left your local cinema.”
Here, "ephemerality" refers to the quality of lasting for only a very short time. In the past ("Back then"), once a movie completed its theatrical run at a local cinema, audiences did not expect to have continuous access to it because there were no mainstream home media formats or streaming platforms to preserve and distribute it indefinitely.


2. Differentiating "Back Then" vs. "Today":
The passage contrasts this historical ephemerality with the modern era. Today, film studios promote the vastness of their back catalogues and intellectual properties (IPs). Because digital platforms, streaming, and physical media exist, films are no longer physically or logistically restricted to a temporary theatrical run. Consequently, modern audiences expect films to remain accessible and available for a long time.


3. Why the Correct Option is Right:
The correct option directly reflects this contrast. By stating that cinema used to be defined by its ephemerality (being gone after leaving the local theater), it implies that today, films are expected to have longevity and availability since they are no longer solely dependent on or tied to their temporary stay at local cinemas.


4. Why Other Options are Incorrect:

  • "Around a century ago, people were more accepting of not having access...": The passage mentions the lack of access as a defining characteristic of the medium's distribution at the time, but it does not discuss the psychological "acceptance" or emotional state of the audience.
  • "Presently, there is no reason why film studios should remove access...": The passage actually highlights reasons why studios do remove them (e.g., tax write-offs, improving next quarter's financial numbers), so this is factually incorrect based on the text.
  • "Cinema is now no longer as ephemeral... because the technology used for creating and preserving films has improved manifold.": The passage argues that modern digital preservation is actually highly unstable (due to data decay, digital rights management, and changing file formats), meaning technology has not made preservation simple or perfect.

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