Examine the text below and answer the query that follows. Specific terms have been highlighted to assist in your analysis.

Individual conduct is the capacity of people to react to internal feelings and external inputs throughout their lives. This conduct is shaped by a mix of hereditary influences and environmental factors that affect a person. Moreover, individual behavior is guided by personal thoughts and emotional states, which offer a window into their mental landscape, unveiling their attitudes and core values. Furthermore, specific personality profiles and psychological differences across people produce distinct patterns of behavior.

When individuals interact, they display social behaviors like group cooperation and communication. These complex interactions rely on a shared cognitive framework that helps group members align their expectations and coordinate actions. Through these shared behaviors, human groups build unique cultural frameworks and social systems. This cooperative behavior is guided by both universal biological predispositions and distinct cultural values learned through upbringing. Effective communication depends heavily on language, supplemented by non-verbal cues and vocal tones that clarify intent. Additionally, group behavior is directed by social norms—implicit guidelines that members of a community expect one another to follow. Often adopted unconsciously, these norms guide everything from etiquette to shared contracts and ethical choices. They aid coordination, and members who disregard these shared conventions risk social disapproval.

Which of the following words is a synonym of “conventions” as used in the passage?