Match List-I with List-II:

$$\begin{gathered} \begin{array}{|cccc|}\hline & \text{List-I} \\ \text{Meaning}& & \text{List-II} \\ \text{Terms of branding}\\ \text{(A)}& \text{It is that part of} \\ \text{brand which can be} \\ \text{spoken}& \text{(I)}& \text{Brand Mark}\\ \text{(B)}& \text{It is that part of} \\ \text{brand which can be} \\ \text{recognised but} \\ \text{which is not} \\ \text{utterable}& \text{(II)}& \text{Brand}\\ \text{(C)}& \text{It is that part of} \\ \text{brand that is given} \\ \text{legal protection}& \text{(III)}& \text{Brand Name}\\ \text{(D)}& \text{It is name, term, sign,} \\ \text{symbol etc. used to} \\ \text{identify the} \\ \text{products}& \text{(IV)}& \text{Trade Mark}\\ \hline\end{array} \\ \end{gathered}$$

Choose the correct answer from the options given below:

The correct option is (A)-(III), (B)-(I), (C)-(IV), (D)-(II).

Let us break down and match the terms of branding from List-II with their correct meanings listed in List-I:

1. (A) It is that part of brand which can be spoken:
The part of a brand that can be vocalized or spoken using words, letters, or numbers is called the Brand Name. For example, "Nike", "Apple", or "Sony".
Therefore, (A) matches with (III).

2. (B) It is that part of brand which can be recognised but which is not utterable:
The visual element of a brand, such as a symbol, design, distinct coloring, or lettering, which can be recognized visually but cannot be spoken aloud, is known as the Brand Mark. For example, the Nike "Swoosh" or the Apple logo.
Therefore, (B) matches with (I).

3. (C) It is that part of brand that is given legal protection:
When a brand name or brand mark is registered and granted legal protection under the law, it prevents other firms from using it. This legally protected brand is called a Trade Mark.
Therefore, (C) matches with (IV).

4. (D) It is name, term, sign, symbol etc. used to identify the products:
A broad term that encompasses names, terms, signs, symbols, designs, or a combination of these elements used to identify and distinguish products or services of one seller from those of competitors is simply a Brand.
Therefore, (D) matches with (II).

Combining all these correct pairings, we get:
(A) - (III)
(B) - (I)
(C) - (IV)
(D) - (II)