New media is a catch-all term used for various kinds of electronic communications that are conceivable due to innovation in computer technology. In contrast to ‘old’ media, which includes newspapers, magazines, books, television and other such non-interactive media, new media comprises websites, online video/audio streams, emails, online social platforms, online communities, online forums, blogs, internet telephony, web advertisements, online education and much more. It is not very easy to draw a line between the new and old media because the so-called old media has found new ways of representation in digital forms, leaving behind its conventional methods of representation. New media is considered to be the multimedia and digital form of communication happening via desktop and laptop computers as well as phones, tablets and other devices. New media has introduced user interaction, rather than simply consuming media. New media can be customised to users’ preferences and it can be selectively linked from one form of content to another.

Select the most appropriate synonym of the word ‘Customise’.