Now-a-days there is a growing trend to use interconnected home devices. As consumers increasingly network their homes, the connected home device manufacturers and service providers will seek to overcome “thin profit margins by gathering more of our personal data-with or without our agreement— turning the home into a corporate storefront”. Corporate marketers will have powerful incentives to observe consumer behaviour to understand the buying needs and preferences of the device owners.
Which one of the following statements best reflects the most logical, rational and practical message implied by the passage?
Correct Answer :
Interconnected devices can be at security risk and home users may have privacy risk.
Solution :
The correct option is: Interconnected devices can be at security risk and home users may have privacy risk.
Step-by-Step Analysis:
1. Analyzing the core theme of the passage: The passage discusses the widespread adoption of interconnected home devices but quickly shifts focus to the business motives of manufacturers and service providers. It points out that to compensate for "thin profit margins," these entities will gather consumers' personal data.
2. Identifying the threat to privacy: The text explicitly states that personal data will be gathered "with or without our agreement" to turn the home into a "corporate storefront." Observing consumer behavior to track buying needs and preferences without consent is a direct compromise of user privacy.
3. Understanding the implied security and privacy risks: When devices are networked and constantly transmitting personal behavior data to corporate entities, it inherently exposes home users to data security vulnerabilities and significant privacy risks.
4. Evaluating the alternative options:
- The claims about capital expenditure in the manufacturing sector or overall economic development are not mentioned or logically supported by the text.
- Although connected devices are designed for convenience, the passage does not discuss comfort or quality of life; it focuses entirely on the exploitation of consumer data.
- Thus, the most rational and practical warning implied by the passage is the threat to privacy and network security.
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