On the basis of the information given in the case, answer the next five questions.

”Just Foodie” is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at the right time and right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality, and packing are given utmost care.

They are offering good quality, so they are able to charge higher prices than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made ”Just Foodie” a complete success, and they are able to win over different competitors in the market, and their market share is rising continuously.

Q) In the above case ”Just Foodie” is using various variables of Marketing Mix. Identify the variable used in the following statement:

”To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.”

The correct option is Physical distribution.

Explanation:

The marketing mix consists of four primary variables, often referred to as the 4 Ps: Product, Price, Place (Physical Distribution), and Promotion.

Let's analyze the statement given in the question: ”To make their products available to customers at right time, right place, they are also selling their products to grocery stores in addition to their own outlets.”

1. Place / Physical Distribution: This element of the marketing mix is concerned with making the product available at the right place, at the right time, and in the right quantity so that customers can buy it conveniently. It involves choices regarding channels of distribution (like selling through retail outlets and grocery stores), transportation, warehousing, and inventory management.
In the given statement, "Just Foodie" is expanding its distribution channels by selling to grocery stores in addition to their own retail outlets specifically to ensure their products are available at the "right time" and "right place". This directly aligns with the definition and scope of Physical Distribution (Place).

2. Product: This refers to the goods or services offered by a company to its customers (e.g., taste, quality, and packaging in this case), not how they are distributed.

3. Price: This is the amount of money customers have to pay to obtain the product (e.g., charging higher prices than competitors), not the distribution method.

4. Promotion: This refers to activities that communicate the merits of the product and persuade target customers to buy it (e.g., free gifts, cash backs, and discounts), not making it physically accessible.

Therefore, the activity of using multiple channels (grocery stores and own outlets) to make products available at the right place and time is identified as Physical distribution.