On the basis of the information given in the case, answer the next five questions.

”Just Foodie” is a food chain offering different snacks like chips, biscuits, chocochip cookies, cakes, etc. through their own retail outlets. To make their products available to customers at the right time and right place, they are also selling their products to grocery stores in addition to their own outlets. The taste, quality, and packing are given utmost care.

They are offering good quality, so they are able to charge higher prices than their competitors. To increase their sales, they are using different offers like: Free gifts, Cash backs, etc. They are offering discounts to customers on various occasions. All these considerations have made ”Just Foodie” a complete success, and they are able to win over different competitors in the market, and their market share is rising continuously.

Q) Identify the element of marketing mix in the following statement:

”The taste, quality, and packing are given utmost care.”

The correct option is Product mix.

Explanation:

Marketing mix consists of four major elements, often referred to as the "4 Ps" of marketing: Product, Price, Place (Physical Distribution), and Promotion.

The statement ”The taste, quality, and packing are given utmost care” directly relates to the features, characteristics, design, and presentation of the offering itself. Since taste, quality, and packaging are core attributes that define the tangible and intangible aspects of the product offered to the customers, they fall under the Product mix element of the marketing mix.

Let's briefly understand why the other options are not correct:
1. Price mix relates to decisions regarding pricing policy, discounts, and credit terms.
2. Promotion mix involves activities like advertising, sales promotion, and public relations used to communicate and persuade customers (e.g., free gifts and cashbacks mentioned in the passage).
3. Physical distribution mix (Place) covers channels of distribution and physical movement of goods (e.g., selling through own retail outlets and grocery stores).