Sarika after completing her graduation degree in management, opens a start-up venture for offering mobile pet care services to pet owners. These services will be provided at the door step along with attractive incentives for the customers. She decided to charge ₹1000 for heated hydrobath and blow dry for ₹500. Identify the element of marketing management not highlighted above.

The correct option is Promotion Mix.

To understand why "Promotion Mix" is the correct answer, let us analyze the details of the start-up venture mentioned in the question against the four elements of the marketing mix (the 4 Ps):

1. Product Mix: This refers to the tangible or intangible offering that a business provides to satisfy customer needs. In the scenario, the pet care startup offers "mobile pet care services" including specific features like a "heated hydrobath and blow dry". Thus, the Product Mix element is highlighted.
2. Place Mix (Distribution): This element represents how the product or service is delivered or made available to the customers. The passage states that "These services will be provided at the door step", which represents the physical distribution channel or place. Thus, the Place Mix is highlighted.
3. Price Mix: This denotes the value or amount of money customers have to pay to acquire the product or service. The text explicitly mentions: "She decided to charge ₹1000 for heated hydrobath and blow dry for ₹500." Thus, the Price Mix is highlighted.
4. Promotion Mix: This element involves activities used to communicate the product or service to potential customers and persuade them to buy it, using tools like advertising, personal selling, sales promotion, and public relations. Although "attractive incentives" are mentioned as part of the service package, there is no discussion or highlight of the promotional strategy, communication channels, or marketing campaigns aimed at persuading, advertising, or creating awareness about the start-up in the target market.

Therefore, the element of marketing management that is not highlighted in the given scenario is the Promotion Mix.