The business related with a number of forces including suppliers, shareholders etc. Similarly, consumer activist group need to be satisfied because they can impose restriction on sales of the firm's product directly by urging customers to refrain from buying than or through the imposition of laws. Now-a-days a separate department is shouldered the responsibility discussed in the above statement. Name the department from the following:

The correct option is Public Relation Department.

Step-by-step Explanation:

1. Understanding the Business Environment:
A business operates within a complex environment consisting of various stakeholders such as suppliers, shareholders, customers, government bodies, and consumer activist groups. Managing relationships with these diverse groups is critical to a firm's survival and success.

2. Analyzing the Threat from Consumer Activists:
Consumer activist groups can directly impact a company's sales by urging the public to boycott its products or by lobbying for strict laws and regulations. To prevent such negative outcomes, businesses need to build trust, address grievances, and maintain a positive image among all stakeholders.

3. Role of the Public Relation (PR) Department:
The primary function of the Public Relation Department is to build, manage, and maintain a favorable image of the organization in the eyes of the public, media, consumers, and other interest groups. Unlike the sales or marketing departments, which focus directly on selling products and generating revenue, the PR department focuses on communication, building goodwill, and managing crises or stakeholder concerns (such as those raised by activist groups). Therefore, managing relations with consumer activist groups and the wider public falls directly under the responsibility of the Public Relation Department.