The post-truth era is, expectedly, marked by a discerning erosion of public trust in sources of information. Mass media — both traditional and new-age avatars — has borne the brunt of this mistrust. And for good reasons too. Social media, its most popular platform, is a harbinger of falsity. It is thus encouraging to see that at least the old guard of the media ecosystem — the newspaper — continues to defy this discouraging trend. A pan-India survey of media consumption by Lokniti found that print media remains the most trusted source of information. The finding is consistent with the heartening surge in public endorsement of the credibility of newspapers since the pandemic. An earlier survey, which attempted to examine the impact of the lockdown on ‘reading patterns’, had found that the number of readers who used to spend over an hour on newspapers every day had risen to 38%, up from 16% in the pre-lockdown period. The increased trust in newspapers is because the lockdowns coincided with the dissemination of the crudest kinds of misinformation about the pandemic in India and around the world and newspapers played a pivotal role in exposing these lies.
But that is where the good news ends — for the print media, at least. Among other things, the data collated by the survey found deepening footprints of social media in rural and urban constituencies while television continues to dominate the screen. These developments are consistent with global trends that reveal that the newspaper industry is struggling to contain the migration of readers and revenue to other formats, especially digital media. Ironically, the pandemic, which saw a resurgence in collective trust in newspapers, adversely affected the print media as traditional advertisers, reeling under the economic fallouts of CoVID-19, cut back on advertisements. But the crisis in print precedes the pandemic. Newspapers have been outpaced by speedier, but also spurious, sources of information. The dominance of the image over text as a cultural phenomenon is another formidable challenge. The print media’s hopes of remaining competitive and profitable must, therefore, centre on using this collective trust as a form of capital. Survival strategies, especially the revenue model, must be re-explored and the emphasis shifted to in-depth analyses of news as well as eye-catching layouts now that newspapers are slower to reach news to the audience.
[Extracted, with edits and revisions, from “Good news: Editorial on print media remaining the most trusted source of information”, The Telegraph]
Which of the following, if true, would most weaken the author’s arguments?
Correct Answer :
Social media is a reliable source of true and accurate news and information.
Solution :
Correct Answer: Social media is a reliable source of true and accurate news and information.
Step-by-Step Explanation:
1. Analyze the Passage:
The author argues that social media is a primary "harbinger of falsity" and a source of crude misinformation, whereas traditional newspapers remain the most trusted source of information. The author attributes the surge in trust towards newspapers specifically to their role in combating and exposing the misinformation spread by social media.
2. Identify the Core Premise to Weaken:
To weaken the author's argument, we need a statement that undermines the central premise that social media is inherently untrustworthy or full of false information compared to traditional media.
3. Evaluate the Options:
• Social media is a reliable source of true and accurate news and information: If social media is actually reliable and accurate, it directly contradicts the author's premise that social media is a harbinger of falsity and misinformation, thereby strongly weakening the author's argument.
• Social media is a highly unreliable source...: This strengthens the author's point rather than weakening it.
• Social media and traditional newspapers are often in direct competition...: This supports the passage's discussion about competition and reader migration, so it does not weaken the core argument.
• Social media is a speedier source of news...: The author already admits in the text that newspapers are outpaced by speedier sources, so this statement is consistent with the author's argument and does not weaken it.
Therefore, the statement that most weakens the author's argument is that social media is a reliable source of true and accurate news and information.
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