An electric car manufacturer underestimated the January sales of car by 20 units, while the actual sales was 120 units. If the manufacturer uses exponential smoothing method with a smoothing constant of α = 0.2, then the sales forecast for the month of February of the same year is ___________units (in integer).
Correct Answer :
Correct answer is : 104
α = 0.2 , Dt-1 = 120 units , errore = 20 units
e = Dt-1 - Ft-1 = 20 ⇒ Ft-1 = 100
Ft = α Dt-1 + (1- α) Ft-1
Ft = 0.2 × 120 + (1- 0.2) 100
Ft = 24 + 80 = 104 units
Solution :
The correct answer is 104.
To understand why this is the correct forecast, let us break down the problem step-by-step using the principles of exponential smoothing forecasting.
1. Understand the Given Data:
We are given the following values for the month of January (which serves as the previous period, ):
- Actual sales in January () = 120 units
- Smoothing constant () = 0.2
- Underestimation error () = 20 units
The error in forecasting () is defined as the difference between the actual demand and the forecasted demand for that period:
Since the manufacturer underestimated the sales by 20 units, it means the actual sales exceeded the forecast by 20 units:
Rearranging the equation to find the January forecast ():
2. Calculate the Forecast for February ():
The exponential smoothing formula to calculate the forecast for the next period is:
Substituting the values we have into the formula:
Simplify the terms:
Thus, the sales forecast for the month of February is 104 units.
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