Question Details

An electric car manufacturer underestimated the January sales of car by 20 units, while the actual sales was 120 units. If the manufacturer uses exponential smoothing method with a smoothing constant of α = 0.2, then the sales forecast for the month of February of the same year is ___________units (in integer).

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Correct Answer :

Correct answer is : 104

α = 0.2 , Dt-1 = 120 units , errore = 20 units

e = Dt-1 - Ft-1 = 20 ⇒ Ft-1 = 100

Ft = α Dt-1 + (1- α) Ft-1

Ft = 0.2 × 120 + (1- 0.2) 100

Ft = 24 + 80 = 104 units

Solution :

The correct answer is 104.

To understand why this is the correct forecast, let us break down the problem step-by-step using the principles of exponential smoothing forecasting.

1. Understand the Given Data:
We are given the following values for the month of January (which serves as the previous period, t-1):
- Actual sales in January (Dt-1) = 120 units
- Smoothing constant (α) = 0.2
- Underestimation error (e) = 20 units

The error in forecasting (e) is defined as the difference between the actual demand and the forecasted demand for that period:
e=Dt-1-Ft-1

Since the manufacturer underestimated the sales by 20 units, it means the actual sales exceeded the forecast by 20 units:
20=120-Ft-1

Rearranging the equation to find the January forecast (Ft-1):
Ft-1=120-20=100 units

2. Calculate the Forecast for February (Ft):
The exponential smoothing formula to calculate the forecast for the next period is:
Ft=αDt-1+(1-α)Ft-1

Substituting the values we have into the formula:
Ft=0.2×120+(1-0.2)×100

Simplify the terms:
Ft=24+0.8×100
Ft=24+80=104 units

Thus, the sales forecast for the month of February is 104 units.

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